Direct Roots
Direct Roots
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Direct Roots, LLC, founded in 2022 and headquartered in Salinas, CA, is a rapidly growing produce sourcing and consolidation leader. They partner with vetted growers in the U.S. and Mexico to supply vegetables (tomatoes, broccoli, leafy greens, cucumbers, peppers, squash) and fruits (avocado, melon, berries). Operating consolidation hubs in Salinas, Nogales, Laredo, McAllen, San Diego, and Dallas, Direct Roots offers data-driven analytics, cold-chain logistics, and GFSI-compliant supply. They support B2B clients with optimized procurement, traceability, and full-service distribution to retail, foodservice, and institutional buyers
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Fresh produce sourcing and consolidation, cold-chain logistics, GFSI-compliant pack hubs, data-powered supply analytics, full-service distribution of vegetables and fruit (leafy greens, tomatoes, berries, melons) to retail and foodservice clients.
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