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Frieda's
Frieda's
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Anaheim, CA
USA
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About
Frieda’s, is a pioneer in specialty and exotic produce marketing and distribution throughout North America. Founded in 1962 by Dr. Frieda Rapoport Caplan, who introduced items like kiwifruit, dragon fruit, and Stokes Purple® sweet potatoes, the company sources over 600 unique fruits, vegetables, and gourmet ingredients. Based in Los Alamitos, CA, Frieda’s offers branded produce with consumer education (recipe inspiration, usage tips) and strong food-safety and sustainability programs. The woman‑led business serves supermarkets, foodservice, wholesalers, and retailers with bold, colorful produce experiences under certified and quality-controlled operations.
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Sourcing, branding, and distributing over 600 unique and exotic fruits and vegetables, including tropical and ethnic varieties. Offers produce education, food-safety protocols, and sustainability programs to supermarkets, foodservice, wholesalers, and retailers across North America.
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