

Lower prices. Better margins. That’s FastBrewing.
FastBrewing has 400 SKUs ready to ship at 10%+ below standard pricing for manufacturers, restaurants and brands alike across the beverage space
Santa Cruz Coffee Roasting Co. based in Watsonville, California, has over 40 years of experience in small-batch coffee roasting, blending, and herb packaging. We focus on sourcing 100% Arabica beans from sustainable and equitable farms worldwide, emphasizing quality, flavor, and social responsibility. Our roasting process highlights subtle flavor nuances and supports biodiversity, food security, and community programs. We supply specialty coffee to wholesale clients including cafes, restaurants, and retail brands seeking premium, ethically sourced products. Our commitment extends to environmental sustainability and building strong grower relationships to ensure consistent quality and impact.
Contact Us
We are a specialty coffee roaster serving cafes, retailers, and foodservice brands with organic, fair trade, and sustainably sourced Arabica coffees and custom blends.


FastBrewing has 400 SKUs ready to ship at 10%+ below standard pricing for manufacturers, restaurants and brands alike across the beverage space